Beauty Rebel

What Is Sustainable Beauty - and how do we do it right?

What Is Sustainable Beauty - and how do we do it right?

 The concept of sustainable beauty is trending hard right now.  In fact, it has been for several years - years in which public interest has grown, while no clear definition of the term has ever been formalised.  Many brands are earnest about their intentions to create beauty products, supply chains, packaging and business practices which are environmentally friendly.  Not all succeed.  Then there are the businesses which use the words ‘sustainable beauty’ cynically or casually, to greenwash their brand or reposition it as eco-friendly, in spite of practices which are anything but sustainable. At MV, we proudly describe our range...

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