Beauty Rebel

Skin health, sensory ritual - and the MV difference. At MV, rose isn’t just a hero ingredient—it’s a cornerstone of our philosophy. Celebrated for centuries in medicinal, cultural, and spiritual traditions, rose has more than earned its reputation as a symbol of beauty and transformation.

Health editor + MOTHER NOURISH Substacker, Emine Rushton, found her way to the wisdom of Ayurveda – and the healing power of Rose – over 15 years ago, while pregnant with her first child. Here, she shares her story…

From rich crème to feather-light lotion—your skin, your way. At MV, we believe skincare should be intelligent, adaptable, and rooted in truth—not trends. That’s why our concentrated moisturisers are designed to change with you, transforming effortlessly from a nourishing crème to a sheer, lightweight lotion. Because skin doesn’t stay the same - and neither should your moisturiser.

Slowing down, simplifying, and reconnecting with what truly matters. Each year, Earth Day offers a powerful moment to pause - not just to celebrate the natural world, but to question our place within it. In a culture so often driven by more - more products, more promises, more consumption - the most radical act of sustainability might just be… less. At MV, our journey has always been about stripping back. Long before the language of “conscious consumerism” entered the mainstream, we questioned the need for overstuffed bathroom cabinets and 10-step routines. We recognised that sensitive skin wasn’t a flaw to fix,...